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Category Archives: Website Design

Keep Your Website Tight As A Drum

kywtadOther firms with e-commerce sites fail to provide any feedback mechanism to let them know how many hits they get or how effective their site is. And simply because they lack such a mechanism, it is not uncommon for companies to believe that their experiments in e-commerce and electronic marketing have failed.

Charles Nichols, marketing manager of software supplier Business Objects, says, “Looking at Web sites is now part of the procurement and decision-making process for some customers, but then they will go to a reseller or shop to actually make the purchase. But you need to know how many visit and are influenced by the Web site.”

He suggests one way of finding out is to give a unique phone number on

Talking Scalability

In the deployment of a web content management system, scalability can be anything from a nonissue to a major concern.

On most corporate intranets, where as many as 1,000 simultaneous hits are rare, a single Web server running a content management application can easily serve the entire intranet. In such a setting, the capacity of the Web content management application is generally a much smaller concern than its stability.

Scalability is a primary concern, however, when a firm deploys content management on a Web site, particularly an e-commerce site. I have seen several cases where sites either crashed completely or selectively lost content because of problems with their content management systems.

There are several steps site managers can take to ensure that systems